Copywriting

Copywriting is one of the most important elements of advertising and marketing. It’s the process of writing persuasive words that inspire or motivate people to take note of what you have to say.

Quality of over quantity – publishing hundreds of supporting blogs will not bring you the desired audience, less so retain them.

Advertising your product is about more than making others aware of your product; it has more to do with the way your thoughts and ideas about the product, or a service for that matter, express what you are truly trying to deliver to the customer. If the customer cannot understand your reasoning as to why he or she should select your product or service above all others, then all is lost.

Send out the first wrongly worded email to a potential customer and no additional attempts at engaging a customer will work – first impression is the last impression.

Dot Design creates original and properly thought out, effective and marketable content that best fits the specified need, be it for special topic blogs, magazine articles, news items, products or services descriptions or introductory marketing material being sent out en masse.